Brand Strategy Consultant

Strategic clarity for organisations at pivotal moments.

The-Be-Group is a founder-led brand strategy consultancy, led by Bianca Miller.

The Be Group is a founder-led brand strategy consultancy, led by Bianca Miller, acting as a strategic partner to leadership teams across various industries.

We support organisations at moments of growth, change, and uncertainty, helping them strengthen brand strategy, assess brand performance, diagnose misalignment, and define clear brand positioning and business strategy before execution accelerates the wrong thing.

Our work takes a holistic approach, considering the whole enterprise, from leadership and culture to customers, competitors, and market dynamics, ensuring long-term brand success and business performance.

Trusted by:

Who This Brand Strategy Consultant Service Is for?

This work is best suited to organisations that…

Founders and leadership teams shaping the next phase of their organisation, with clear business objectives and ambition for long-term success
Brands that value brand thinking and strategic positioning over surface-level change
Organisations committed to building sustainable brand value, meaningful impact, and business success

Who This Brand Strategy Consultant Service Is Not For?

This won’t be the right fit if you’re looking for…

Brands seeking design-led updates without strategic alignment or a clear brand purpose
Short-term initiatives driven by trends rather than insight, market research, or strategy
Tactical marketing activity focused on channels, sales, or customer acquisition without a solid strategic foundation

If you’re unsure where you fit, the next section will help clarify…

Interpreting Your Brand Score

Your score reflects how effectively your brand is supporting business performance today. Open the section below that matches your result to understand what it means and how The Be Group can help drive brand and business success.

Brand Leader

What This Result Really Means

Your brand is doing real work for your business.

There is clarity around your brand identity, consistency in messaging, and strong strategic alignment across the organisation. Your brand actively supports trust, customer engagement, recognition, and conversion, placing you ahead in a competitive market.

However, Brand Leaders often face a hidden challenge: growth can plateau when brand strategy fails to evolve alongside the business, market, or ambition.

Where Brands at This Stage Commonly Get Stuck

Strong brand positioning that no longer reflects future direction
Messaging that once drove performance but now limits growth
A brand that is clear internally, but not fully leveraged externally
Inconsistent execution as teams, operations, and sub brands scale

How The Be Group Can Help

At this level, The Be Group focuses on refinement, not reinvention.

This typically includes:

Stress-testing strategic positioning against future business objectives
Identifying opportunities to sharpen clarity and strengthen brand value
Ensuring brand architecture and strategy scale with the organisation
Turning brand strength into long-term equity, confidence, and category leadership

This is about protecting what works while unlocking what’s next.

Brand With Potential

What This Result Really Means

You have the foundations of a strong brand, but they are not yet operating as a unified system.

There is clarity in parts of the business, but it isn’t consistently expressed across teams, channels, or customer touchpoints. Differentiation exists, but isn’t always communicated with confidence or consistency.

This is where many brands invest energy and effort without seeing proportional returns in performance or profit.

Common Symptoms at This Stage

Inconsistent messaging across marketing, sales, and customer engagement
Visual identity and tone that vary depending on team or partner
Strong ideas that fail to engage customers or drive purchase decisions
Momentum that feels harder to sustain than it should

How The Be Group Can Help

The Be Group’s role here is alignment.

That means:

Clarifying brand positioning so the entire organisation works from the same truth
Creating a clear brand narrative that translates across digital, technology, and physical channels
Turning good ideas into a coherent, repeatable brand system
Reducing friction between strategy, marketing, sales, and operations

The result is a brand that drives business performance without additional cost or complexity.

Brand At Risk

What This Result Really Means

Your brand exists, but it isn’t consistently supporting business success.

This often appears as reliance on price, disconnected tactical activity, or underperforming marketing. Internally, there may be uncertainty about what truly differentiates the business within the market.

At this stage, the issue is rarely execution.
It’s missing or unclear strategy.

Typical Challenges at This Stage

Generic messaging that blends into the competition
Unclear target audiences and weak customer understanding
Disconnected activity across channels without a strategic thread
Difficulty explaining brand value without over-explaining

How The Be Group Can Help

The Be Group helps brands at this stage regain clarity and control.

This involves:

Re-establishing clear positioning and competitive differentiation
Simplifying the brand story to support customer engagement and sales
Creating a strategic foundation that guides all future investment
Making marketing, digital transformation, and customer acquisition feel intentional again

The goal isn’t more activity. It’s sharper focus.

Brand In Trouble

What This Result Really Means

Your brand is unclear, inconsistent, or misunderstood, and that is likely impacting trust, recognition, and overall business performance.

Without a clear brand strategy, decisions become reactive. Messaging shifts frequently, results feel unpredictable, and confidence erodes internally and externally.

The key thing to know: this is fixable.

What’s Usually Going Wrong

No shared understanding of brand purpose or values
Undefined audiences or trying to appeal to everyone
Inconsistent brand identity, tone, and messaging
Marketing that feels expensive, ineffective, and misaligned

How The Be Group Can Help

At this stage, The Be Group works from the ground up.

This typically includes:

Defining a clear, focused brand strategy aligned to business objectives
Establishing who you are, who you’re for, and why you matter
Creating a solid foundation for messaging, brand architecture, and expression
Replacing guesswork with insight, confidence, and strategic clarity

This is about rebuilding trust and giving the organisation a brand it can grow with.

Ready to take your brand to the next level?

You now have a clearer understanding of where your brand stands and what may be holding back long-term success.

Using the contact form allows us to continue the conversation from an informed starting point, focused on what your brand and business actually need to achieve sustainable growth.